Scrambler Ducati debuts in China and as always it does so in style, with a colourful and fun event that attracted many fans to the Wharf Space, in the centre of Shanghai. Even in China, the presentation of the “Next-Gen Freedom” turned into an authentic party, capable of entertaining over 200 journalists, VIPs and passionate Ducatisti.
The evening in Shanghai began with an introductory speech by Francesco Milicia (VP Global Sales & After Sales Ducati), which was followed by a presentation made by Rocco Canosa (Head of Scrambler Ducati), who explained to the audience the evolution of the Scrambler Ducati project, capable of constantly improving itself over these years without ever losing its identity. The new generation (link to see the presentation episode here) offers three versions – Icon, Full Throttle and Nightshift – each with a different style but united by characterizing elements such as low weight by as much 4 kg compared to the previous generation, a relaxed riding position and the pleasure of riding, which can be expressed both on urban journeys and on trips out of town.
The new tank is the element that best expresses the concept of customization, which has always distinguished the Scrambler Ducati universe. The coloured portion of the Icon model is a cover that can be easily replaced to suit all tastes. Scrambler Ducati offers nine colours: ’62 Yellow, Thrilling Black, Ducati Red, Storm Green, Rio Celeste, Tangerine Orange, Jade Green, Sparking Blue, Velvet Red.
This method of customization also lends itself naturally to personal creative interventions and, after the experiments of Van Orton Design and the Japanese artistic collective GOO CHOKI PAR, a special cover kit was also presented at this event in China, created by contemporary artist Peng Bo. Peng Bo’s conceptual vision fuses cartoon imagery with pop culture and traditional Chinese art, mixing classical and modern, Eastern and Western elements in a unique personal perspective.
The Desmodue engine mounted on the “Next-Gen” Ducati Scrambler has been modernized in its contents, is about 2.5 kg lighter than the previous generation and is now equipped with a new eight-disc clutch with a softer pull. The clutch is also more compact, which has made it possible to reduce the side encumbrance of its cover, thus offering more space for the rider’s foot.
The new Scrambler Ducati is even more fun and safer thanks to the introduction of Ride by Wire throttle management. This solution, which on the one hand makes the engine response ready at any throttle opening angle, always remaining progressive and easy to manage at all speeds, on the other hand allows the adoption of Ducati Traction Control and to have two Riding Modes available: Road and Sport. The standard equipment is completed by ABS cornering, essential for making riding even safer.
The Scrambler models within the Ducati range are the perfect choice for those who want to express their personality through a motorcycle with a unique and recognizable design, dynamic and fun, accessible and safe for everyday use. A motorcycle designed for those seeking freedom and wanting to share their style and way of being with others.
The Shanghai event represents a further stage in the world tour that Next-Gen Freedom is making, guided by its innate spirit of sharing. During its first year, the new generation Scrambler Ducati first made inroads into the hearts of European motorcyclists with the legs of the Next-Gen Tour, and subsequently brought the energy and vibrations that have always characterized the “Land of Joy” to different corners of the planet through events always characterized by joy, freedom and self-expression: from Mexico to Thailand, up to India and Australia, many enthusiasts were able to experience first-hand the new features proposed by this new generation Scrambler Ducati.
