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Heritage Hub takes center stage at the Auto Moto Turin Show 2025

Itumeleng Garebatshabe
Last updated: April 1, 2025 20:44
By Itumeleng Garebatshabe
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  • The thrilling event for car and motorcycle enthusiasts will take place from April 4th to 6th at the Lingotto Fiere in Turin with a mix of classic cars, supercars, and technological innovations, as well as test drives, drift exhibitions, and breathtaking shows held outside the exhibition space.
  • Stellantis Heritage, the department dedicated to preserving and promoting the invaluable heritage of the Group’s Italian car brands, will be there with the presentation of four iconic vehicles which are usually on display at the Heritage Hub: the Fiat 500 Coupé Zagato, the Abarth 124 Rally, the Lancia Delta S4 Stradale, and the “experimental” Alfa Romeo 182.
  • Stellantis Heritage is offering a special 20% discount on the price of a ticket to the Heritage Hub (from April 6th to May 5th, 2025) to all of those who visit the Auto Moto Turin Show (AMTS).


From April 4th to 6th, the Lingotto Fiere expo center in Turin will host the second edition of the AMTS (Auto Moto Turin Show) 2025, the event which takes visitors on a thrilling journey through the past, present, and future of mobility. From classic cars to futuristic innovations, supercars, and tuning models, this is a one-of-a-kind opportunity for all kinds of car and motorcycle enthusiasts. Additionally, visitors will be able to try out their skills in test drives, experience the thrill of drifting, and take in breathtaking shows in the outdoor areas.

Stellantis Heritage, the department dedicated to preserving and promoting the invaluable heritage of the Group’s Italian car brands, is excited to showcase four iconic vehicles at the event which belong to its haloed collection on display at the Heritage Hub, the multipurpose space located within the historic Mirafiori plant in Turin.

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With over 12,000 visitors in 2024, the Heritage Hub has proved itself to be a special place where the past meets the future and where all types of motorheads—from classic car lovers to industry experts, tourists, and families with children—can come together to learn about the history of an industry and discover the revolutionary vehicles produced in Turin—one of the automotive capitals of the world. The Fiat 500 Coupé Zagato (2011), the Abarth 124 Rally (2016), the Lancia Delta S4 Stradale (1985), and the “experimental” Alfa Romeo 182 (1982) are the vehicles which will make the short trip from the former Workshop 81 in via Plava to the Lingotto expo center.

Roberto Giolito, Head of Stellantis Heritage, stated: “The Auto Moto Turin Show is an extraordinary occasion to share our mission of preserving and promoting the heritage of Stellantis’ Italian brands with the public. The four models on display exhibit the perfect mix of ingenuity, technology, and design—three characteristics which have always set our vehicle apart. With this exhibition and the special initiative for visitors, we want to introduce more enthusiasts to the Heritage universe and invite them to discover the Heritage Hub—a special place where automobile history comes to life and inspires the future.”

Notably, at the Stellantis Heritage stand dedicated to the Heritage Hub, visitors at the Auto Moto Turin Show will get the chance to admire the Fiat 500 Coupé Zagato presented at the 2011 Geneva International Motor Show with its iconic “double hump” roof, a brilliant solution which made it possible to lower the car’s height while maintaining excellent interior comfort—a hallmark of the bodies built at the Zagato workshop.

There will also be space for the Abarth 124 Rally, the prototype unveiled at the 2016 Geneva International Motor Show together with the 124 Spider. This concentration of pure technology and performance came out of the Abarth Racing Team’s desire to bring the Scorpion brand back to the toughest tracks forty years after its last official race at the 1976 Monte Carlo Rally. An authentic collector’s piece, the vehicle on display picked up right where its predecessor left off—the Fiat 124 Abarth Rally, winner of the European Rally Championship in 1972 and 1975.

Created to take part in World Rally Championship races in Group B, the Lancia Delta S4 Stradale will also be in the spotlight. Lancia produced 200 models of the “road” version between 1985 and 1986 to meet the threshold imposed by the FIA to homologate the racing version. Equipped with a 1759-cc, four-cylinder, double-shaft, twincharged (turbocharger and positive displacement compressor) mid-engine and four-wheel drive, the S4 is one the rarest gems in the Heritage Hub’s historic collection.

Lancia’s connection to rallying is ready to make a comeback thanks to the Turin-based brand’s return to the world of racing with the New Ypsilon Rally 4 HF, designed specifically for competitions. Fine-tuned by Miki Biasion, the motorsport legend and winner of the 1988 and 1989 World Championship behind the wheel of the Lancia Delta HF Integrale, the Ypsilon Rally4 HF is powered by a 212-HP, 1.2 Turbo engine. Not a mere tribute to Lancia’s glorious and trophied past, it is a symbol of the brand’s return to racing which aims to further enhance its legendary motorsport reputation.

The Italian carmaker is starting from the foundation of racing in Rally 4, a category which is emblematic of pure passion, where young drivers have the chance to prove themselves on a prestigious stage. Furthermore, with its return to racing, Lancia has announced the creation of the “Trofeo Lancia Rally” dedicated to drivers of the new Ypsilon Rally 4 HF. Taking place across six races in the Italian Rally Championship, it is split up into three categories: Junior (Under 25), Master (25-35), and Expert (Over 35).

Lastly, the Stellantis stand at the AMTS 2025 will also star the Formula 1 “experimental” Alfa Romeo 182 monocoque which features some one-of-a-kind solutions, including a carbon fiber chassis which officially first appeared in the 1982 season—an exclusive feature debuted by Alfa Romeo and McLaren. Bruno Giacomelli, the official driver of the Alfa Romeo-Autodelta Formula 1 team from 1979 to 1982, contributed to its development.

One of the most interesting activities at the Heritage Hub stand will take place at 3 p.m. on April 5th with the presentation of the fourth edition of the Festival Car, the Concours d’Elegance held every year in Revigliasco Torinese. This appointment will include the official unveiling of the event’s poster designed by an IED Torino student in a contest whose winner was selected based on the design’s cohesion with the event’s philosophy.

Incredibly, the surprises do not end here. All of those who gain access to the Auto Moto Turin Show will receive a special 20% discount on Heritage Hub tickets (valid from April 6th to May 5th 2025). To take advantage of the promotion, one can simply purchase a ticket at www.stellantisheritage.com and enter the AMTS-2025 promo code.

TAGGED:Abarth 124 RallyAuto Moto Turin ShowFiat 500 Coupé ZagatoLancia Delta S4 StradaleTurin

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ByItumeleng Garebatshabe
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Itumeleng is the Managing Editor of The Auto Magazine. He is a tech and car enthusiast

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