- Chery Group achieved remarkable sales with a total of 1,100,621 vehicles sold, marking a significant 48.4% year-on-year increase in H1 2024. This milestone represents Chery’s first-ever half-year sales surpassing one million vehicles, accompanied by a historic high in global user base, now exceeding 14 million.
- During the same period, Chery brand sold 706,767 units, a 41.9% year-on-year growth compared to the previous year.
- Chery participated in the Beijing Auto Show, signed a historic Letter of Intent with JLR, and ranked first in the automotive category of the Google x Kantar BrandZ Top 50 Chinese Global Brand Builders 2024 in H1 2024. These brand activities have significantly accelerated Chery’s global expansion.
Chery Group achieved remarkable sales with a total of 1,100,621 vehicles sold, marking a significant 48.4% year-on-year increase in H1 2024. This milestone represents Chery’s first-ever half-year sales surpassing one million vehicles, accompanied by a historic high in global user base, now exceeding 14 million. Chery brand achieved sales of 706,767 vehicles from January to June, demonstrating a robust 41.9% year-on-year growth.
Enhancing Product Capability: Highlighting Exceptional Brand Strength
In terms of enhancing product capability, the Chery brand achieved significant gains in H1 2024. In March 2024, the roll-off ceremony of the one-millionth Tiggo 2 model was celebrated in Wuhu, China. This achievement not only highlights the wide recognition and strong competitiveness of the Tiggo 2 as a representative model of Chery in the global market but also demonstrates Chery’s excellence in R&D capabilities, production capacity, and adaptability to global environments.
Starting in March 2024, Chery embarked on an Arrizo 8 Aesthetic Voyage: The Top 8 Splendid Lakes Worldwide Collection, conducting activities in countries and regions including Mexico and Kazakhstan. This event was a significant showcase for the Arrizo 8 in the global market.
In May 2024, the Tiggo 8 Pro Max received the ANCAP five-star safety rating, recognizing its comprehensive safety design and reinforcing Chery’s commitment to user safety.
In April 2024, Chery’s new flagship Tiggo 9 PHEV made its global premiere at the Beijing Auto Show, where 3,000 guests from 80 countries and regions witnessed Chery’s automotive innovation in the new era.
Elevating Brand Power: Accelerating Globalization Journey
Chery showcased its global brand strength through participation in the Beijing Auto Show and hosting the 2024 Chery International Business Conference in H1 2024. Alongside achieving a series of accolades, Chery has accelerated its globalization journey. At the Beijing Auto Show in April 2024, Chery Group invited over 3,000 overseas guests, including diplomats from ten countries, such as Spain, Australia, and South Africa, to participate in the booth activities. Additionally, Chery arranged a special high-speed train service to bring over 2,000 overseas partners to its headquarters in Wuhu for the 2024 Chery International Business Conference, the Shenshan International Music Festival, and more.
In June 2024, Chery signed a historic Letter of Intent with JLR, paving the way for an innovative partnership. Under the proposed new licensing agreement, the CJLR Joint Venture will pivot to produce an advanced portfolio of electric vehicles based on Chery’s EV architecture, exclusively under the Freelander name. These products will offer a unique new energy product experience to consumers in China and are destined over time for global consumers.
In June 2024, Chery ranked first in the automotive category of Google x Kantar BrandZ Top 50 Chinese Global Brand Builders 2024, marking its seventh consecutive year on the list.
Chery Group’s outstanding performance in H1 2024 undoubtedly highlights the globalization journey of Chinese automotive brands. With its excellent market performance, innovative product line, and growing brand influence, Chery is steadily establishing a solid presence in the global automotive market.
Looking ahead, with the global automotive market’s ongoing transformation and evolving consumer demands, Chery Group remains committed to its development philosophy of open cooperation and innovation, actively embracing changes and opportunities for growth. With its distinctive brand appeal and robust market competitiveness, Chery Group is well-positioned to lead Chinese auto brands onto the global stage, creating a brighter future for the global automotive industry
