Dodge Europe announced that it will be alongside the WorldSBK Championship as Official Car and Official Safety Car for the 2024 season. A collaboration totally in line with the powerful and gritty spirit that always characterised the American brand, and for the first time puts it in touch with the sports competition world by becoming part of an exclusive partner roster.
For the collaboration, Dodge will provide a fleet of five high-performance vehicles featuring a ‘SBK™’ total look livery specially designed for the partnership, iconic models of the brand, which will carry out different functions. Two Dodge Challenger SRT Hellcat, equipped with the iconic 6.2L HEMI V8 engine producing 717 Hp, will take on the role of Official Safety Cars of the competition; one Dodge Durango SRT, with 6.4-litre HEMI V8 engine producing 475 hp, and one Dodge Durango Hellcat SUV, with 6.2-litre HEMI V8 engine producing 710 hp, will instead serve as the Race Direction and FIM Safety Officer official cars.
Plus, the American brand will take centre stage also during the exciting award ceremonies after each race, through two visibility sources: Dodge will feature on the top podium step and through “product on track” billboards, with the onsite visibility from a third Dodge Challenger SRT Hellcat Redeye as a static Expo Car present alongside the podium. The five vehicles will thus gain mixed visibility during the competition steps.
“As Dodge Europe, we have worked hard on this Project and we are proud to start this new exciting cooperation, the first for Dodge Brand in EU: the partnership with WorldSBK is built on a common “performance and race” spirit and fits perfectly with a fan world and an audience of enthusiasts for our Brand. At Dodge we always aim to reach new heights, putting daily a winning attitude, grit and determination into our work.” stated Domenico Gostoli, Head of RAM & Dodge Brands Enlarged Europe.
“Built to take on the road in style, Dodge muscle cars deliver on the promise of their looks with power and acceleration under the hood to match. We are proud and thrilled to welcome Dodge and bring it together with WorldSBK. As a production-based motorcycling series, we identify with Dodge’s tradition of high-performance cars, and the alignment of our values makes for an exciting brand association.” stated Francesco Valentino, Head of WorldSBK Commercial & Marketing Department
